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Development Forecasts & Policy Recommendations For Preparation of Comprehensive Plan
Client: The Village of Menomonee Falls, WI
dashed line separator In order to provide an information base and strategic input for a multi-disciplinary team led by R.A. Smith Associates to prepare a Comprehensive Plan for the Village of Menomonee Falls, Wisconsin, Gruen Gruen + Associates (GG+A) prepared a series of development forecasts. Separate forecasts were prepared for office, industrial and retail space. GG+A also prepared projections of population and employment growth and a forecast of housing needs.

In order to prepare the forecasts, GG+A conducted interviews with property owners, real estate developers, real estate brokers and members of the business community as well as economic development and planning professionals. GG+A collected and analyzed demographic, income, and employment data, housing supply data, and office, industrial and retail real estate market data. In addition, GG+A designed and undertook an extensive survey of Menomonee Falls employers. The survey was directed to ascertaining the length of time firms have been located in Menomonee Falls, the prior locations of these firms, the commute time for employees, employment levels and expectations about future employment, and the amount and type of space firms use. The survey also obtained information about the geographic market areas served by the firms, the factors important in their location decisions, the reasons the firms moved to Menomonee Falls, whether firms plan to remain in Menomonee Falls and whether they would repeat their location decisions. Respondents were also asked about changes that would improve the advantages of Menomonee Falls as a location to do business.

The results of the development forecasts and survey provided insights on the dynamics of the economic base and future opportunities and constraints for attracting and retaining desirable employers, economic activities, and beneficial development and redevelopment. The research and analysis also provided information and perspective on future housing needs and the amount of land needed to accommodate residential and nonresidential growth. GG+A also synthesized the retail analysis to identify strategic goals and actions for the intensification and integration of uses in the Village Centre. GG+A also identified policy actions to strengthen Menomonee Falls' retail base, including dealing with properties and shopping areas that have been adversely affected by supply competition, retailer consolidation and shifts in consumer shopping patterns and preferences.

In addition to providing economic development, retail base and Downtown enhancement, and housing policy strategies, the information gained permits the Village to plan for its land use needs, infrastructure requirements and to identify its public revenue sources and public service and facility demands.

In addition to preparing extensive reports, GG+A gave presentations on the work completed, findings, and recommendations to the Village Board of Trustees and Plan Commission.

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