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Market Feasibility Analysis, Development Strategy, Lease Analysis, and Negotiation Support For the Sale of the San Francisco Polytechnic High School Site
Client: The San Francisco Unified School District
dashed line separator Gruen Gruen + Associates completed an initial market analysis of the demand for uses at 701 Frederick Street, the site of the San Francisco Polytechnic High School, in 1982 after it had been determined that the structure was unsafe and could not be remodeled, and that the School District had no further use for the site. Building on our demand analysis and considering the physical constraints of the property and the stringent restrictions put on its reuse by planning regulations, GG+A identified the highest and best use for this very controversial site. The market strategy that was recommended called for offering the site to politically-powerful institutions most likely to get approval for the land value maximizing identified use of relatively high-density housing.

The San Francisco Unified School District representative followed the recommended strategy and entered into negotiations first with the University of California, which owns the near-by Medical School and Hospital, and then with the City of San Francisco Housing Agency. GG+A evaluated many lease offers and assisted with the negotiations that, in 1985, were concluded with the sale of the site for $2,500,000. The site was then developed by "BRIDGE" for housing.

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