All of GG+A’s work is bound together by a common thread: the economics of land use.

The urban economists, sociologists, market and financial analysts, demographers and statisticians of Gruen Gruen + Associates (GG+A) are dedicated to helping make the best use of land, real property and urban and environmental resources. GG+A provides public and private entrepreneurs with contract research and analysis, consulting, and pre-development services. Our clients develop, lease, manage, sell and influence real property.

Land use is a complex phenomenon involving public policy, fiscal resources, market dynamics, demographic trends, finance, infrastructure development and a host of other factors that collectively comprise the urban system. As specialists in the economics of land use, GG+A serves a broad variety of public and private sector clients.