GG+A analysts have always utilized the latest computer technology available and pioneered the development of economic and real estate computer models. In 1970, the firm leased mainframe computer time and developed programs in Fortran. As they became available, minicomputers were adopted. Very quickly thereafter, GG+A acquired a micro-computer and began to build an inventory of proprietary programs to aid in market, economic, demographic and real estate financial analysis. These programs include:
The list of computer models, programs and systematic processes presented above is neither complete nor static. As it has since 1970, the arsenal of computer tools we use will continue to evolve to meet our clients’ needs for accurate, timely and cost-effective information.
The researchers and analysts at GG+A bring additional expertise to each assignment in the use of third-party software applications to establish a credible information base and develop project-specific modeling. These efforts commonly draw on our knowledge of- and experience with- secondary tools such as:
♦ Geographic Information Systems (GIS) including ArcView/ArcGIS to develop location-based analytics of physical conditions and trends (land use, building space, and infrastructure) and to extract accurate and meaningful demographic, economic, and social attributes of the relevant geographies that apply;
♦ Electronic and mobile surveying platforms, such as SurveyMonkey and Qualtrics, to complete cost-effective market research and gather stakeholder input;
♦ Advanced statistical analysis software such as SPSS to ensure data collection and survey research efforts are statistically meaningful and representative; and
♦ Economic input-output models and multipliers, including IMPLAN and RIMS II, to quantify the expected economic impacts (jobs, income, and output) of projects and policies on local and regional economies.